Microgaming has announced that the company has signed a new major casino software deal with global sports-betting and gaming group GVC Holdings PLC.
GVC will be bringing Microgaming’s top of the line casino offerings online throughout 2020 at several new GVC online properties including major brands such as Betdaq.com, Ladbrokes.com, Galacasino.com, Galabingo.com, and Coral.com.
The deal strengthens an existing alliance between the two companies that went into effect in 2017 when GVC brought Microgaming’s offerings to players through their Bwin, Partycasino, and Partypoker sites in some regulated markets including the UK, Belgium, Italy, and Spain.
GVC will undoubtedly benefit from the enhancement of the player experience they’ll be able to offer as Microgaming’s top-performing slots go live on their sites. GVC players will now have full access to the entire Microgaming catalogue including massively popular slots such as Lara Croft: Temples And Tombs, Jurassic World, Thunderstruck II, and Immortal Romance.
The new deal also, of course, increases Microgaming’s already huge exposure. With brick-and-mortar operations as well as their online presence, GVC holds licenses in more than 20 jurisdictions around the world and boasts their own impressive portfolio of well-established brands.
The Chief Operating Officer at Microgaming, Andrew Clucas, said, “Home to an extensive portfolio of leading brands, GVC are a key partner for Microgaming. Both Microgaming and GVC strive to provide the market with immersive, entertainment-driven experiences, and we look forward to further strengthening our relationship with them.”
On the other side of the deal, Obdulio Bacarese, Director of Commercial Management at GVC expressed his company’s appreciation for what Microgaming will offer to their brand experience. “As players’ expectations are continuously evolving, it is imperative we continue to keep up with their demands and what better way to do so than partnering with Microgaming. Microgaming’s immense experience, reputation and performance in delivering quality and innovative content is second-to-none, and we look forward to taking their portfolio of market-leading games live across our brands over the next few months to deliver a world-class experience to our players,” he said.
About Microgaming
Microgaming is a leading supplier of online gaming products in markets all over the world. The company has a diverse catalogue of games that is constantly expanding along with its network of exclusive independent studio partners. They also offer top-performing partner games through their own award-winning casino software aggregation platform.
Microgaming has also created one of the world’s highest paying progressive jackpot networks, featuring the record-breaking Mega Moolah progressive jackpot slot. Their jackpots have rewarded players with more than €1.1 billion since they were created.
About GVC Holdings
GVC Holdings PLC operates both online and in land-based locations as one of the world’s largest sports betting and gaming groups. The company’s sports brands include Sportingbet, Neds, Ladbrokes, Eurobet, Crystalbet, Bwin, and Coral. Brand names in their gaming portfolio include PartyCasino, PartyPoker, Gioco Digitale, Gala, CasinoClub and Foxy Bingo. They are licensed to operate in more than 20 countries on five continents.
The group also provides B2B services to a number of third-party customers and has embarked on a joint venture with MGM resorts to capitalise on the growing opportunities for gaming and sports betting operators in the United States.